PRESS RELEASE:
Press release can consist of images, press previews, magazine spreads and features. For many releases, favourable press response is a key factor in developing the profile and desirablilty of a film. Distrubutors consider the quality of coverage, and inscribe this into the scale of a press campaign. Advertisments in magazines and newspapers work in tandem with press ediotorial coverage to raise release awareness. The cost of print advertisimg in the UK is comparatively high and is seen as a riskier business than in other countries. (Major films can afford to take the risk). Independent (indie) film companies can not afford as much.
TV/RADIO SLOTS
Featured slots on popular TV channels, programmes and radio stations is a great way to reveal more about the theatrical release. Press releases, interviews, pre-screenings and press previews are an efective way of reaching the films audience, through free advertising. Many independent distrubuters in particular do not have press depatments, and will consequently hire a press agency to run a pre-release campgain. It is the distributors job to bring over key talent for press interviews to support the release.
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